La Samaritaine Department Store, Paris
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La Samaritaine, Paris
The La
Samaritaine was a department store in Paris.
It closed down in 2005 for renovation and
security reasons. It can be found in the
city’s First Arrondissement, and the metro
station nearest to it is Pont-Neuf.
Ernest Cognacq and his wife Marie Louise Jay
opened La Samaritaine in 1869. Ironically,
Marie Louise Jay was the first to sell
clothing at Le Bon Marche, which was a
competing department store.
Cognacq started establishing his trade with
the opening of a small boutique on the Rue
de la Monnaie. The husband and wife team
decided to expand operations by 1900 by
putting up the Grands Magasins de La
Samaritaine.
Cognacq sought inspiration from the
commercial techniques of Le Bon Marche and
Aristide Boucicaut. From them, he learned
how to organize and manage the ideal
department store. La Samaritaine was so
designed by Cognacq such that it became an
assembly of individually owned shops. Each
of the stores are managed by their
respective “petits patrons” who operated
autonomously, but in accord with one
another.
As time passed, Cognacq expanded his
enterprise by acquiring the neighboring
buildings. Soon, his property was too big to
be considered a “boutique”. He commissioned
architects such as Frantz
Jourdain and Henri
Sauvage to design the eleven-storey
building, which is now regarded as a
historical monument in Paris.